Study the Official Dual University Degree in Business Management and Tourism Activities
ONLY 30 PLACES AVAILABLE
GENERAL INFORMATION OF THE DEGREE
KEY POINTS
- Type of degree: Official IMEP Degree from Miguel Hernández University
- Modality: On-site or Online
- City: Torrevieja/Alicante
- Start date: September 2026
- Duration: 4 years
- Limited places: 30
-
Admission Criteria:- 2nd year of Baccalaureate (with university entrance exam passed). - Higher Level of Professional Training.- International Baccalaureate
FEES
Monthly payment for 12 months
- In person: €484/month
- Online: €434/month
*If you reserve your place before May 31.
Contact us to find out the conditions after that date.
WHY STUDY THIS DEGREE?
- Growing sector: tourism is one of the strongest industries with the greatest projection. Tourism currently represents 12% of GDP. It generates more than 12% of new jobs.
- Business training + tourism: you will learn management, marketing, finance and innovation applied to the tourism field.
- Entrepreneurial approach: you will develop real projects and new business models.
- Sustainability as a core: preparation for responsible and balanced tourism.
- International vision: Spanish-English training and internship opportunities outside of Spain.
- Growing sector: tourism is one of the strongest industries with the greatest projection. Tourism currently represents 12% of GDP. It generates more than 12% of new jobs.
- Business training + tourism: you will learn management, marketing, finance and innovation applied to the tourism field.
- Entrepreneurial approach: you will develop real projects and new business models.
- Sustainability as a core: preparation for responsible and balanced tourism.
- International vision: Spanish-English training and internship opportunities outside of Spain.
- Multiple professional opportunities: tourism business management, entrepreneurship, consulting, marketing, innovation, public management, etc.
- Practical learning: dual training and direct contact with companies in the sector.
- Personal and creative growth: leadership, critical thinking and creation of experiences.
- Academic quality: official UMH degree, ANECA verification and more than 25 years of experience (IMEP) with ISO certifications.
- Multiple professional opportunities: tourism business management, entrepreneurship, consulting, marketing, innovation, public management, etc.
- Practical learning: dual training and direct contact with companies in the sector.
- Personal and creative growth: leadership, critical thinking and creation of experiences.
- Academic quality: official UMH degree, ANECA verification and more than 25 years of experience (IMEP) with ISO certifications.
LIVING AND STUDYING IN TORREVIEJA
1. MEDITERRANEAN ENVIRONMENT WITH EXCEPTIONAL QUALITY OF LIFE
- Technical visits.
- Real projects with companies and entities.
- Internships and job bank with business associations, city council and private sector.
- Hotels.
- Receptive agencies.
- Nautical and sports companies.
- International cultural and musical events.
- Restaurants, gastronomy and wellness tourism.
6. CONNECTED CITY WITH PROJECTION
HOW DOES DUAL
TRAINING WORK?
-
REAL DUAL TRAINING FROM 3RD YEAR (AND INTERNSHIPS FROM 1ST YEAR)
Alternating learning: theory in class + practice in real environments. -
PERSONALIZED SUPPORT
You will have a company tutor and an academic tutor who guide, evaluate and supervise your professional development throughout the process. -
CLASSES CONNECTED WITH REALITY
Teachers work with real cases and challenges in marketing, consulting, innovation or quality projects. You propose real solutions for real clients.
-
PROFESSIONAL SEMINARS AND MASTERCLASSES
Experts from the sector give workshops, masterclasses and conferences on customer service, events, protocol, innovation and tourism management -
PREFERRED ACCESS TO INTERNSHIPS AND EMPLOYMENT
Internships, job bank, paid opportunities and possibility of joining as a guide, host, hospitality, coordinator, etc
TAILOR-MADE INTERNSHIPS
IN LEADING COMPANIES IN THE SECTOR















THIS IS HOW OUR STUDENTS HAVE FUN
Working at the Gastronomic Fair
Working at the Low Cost Festival
WHO WE ARE
- Official university education (center attached to the Miguel Hernández University):
Center attached to the Miguel Hernández University
- Proprietary Titles
CURRICULUM
- Fundamentals of economics of the tourism company
- Fundamentals of marketing
- Labor Law
- Commercial Law
- English for global comunication in tourism
- Administration and organization of tourism companies
- Financial accounting
- Current bases of the tax system in tourism
- Geography, history and trends of tourism
- English for travel and destination marketing
- Accounting Planning
- Statistics
- Human Resources Management
- Administrative regulation of tourism
- Business English for tourism management
- Business financial analysis
- Principles of economics
- Airport services management
- Design and distribution of tourism products and experiences
- English for entrepeneurship
- Management of innovation and quality
- Creation of tourism companies
- Operations management
- Assistance, guidance and tourist information services (*)
- Hotels and tourist accommodation (*)
- Tourism market research
- Management and organization of events(**)
- Management of cultural resources and infrastructures (**)
- Digital marketing in tourism (**)
- Strategic Marketing
- Financial Management
- Tourism consulting project management
- Gastronomic tourism
- Artificial intelligence and digital technologies applied to tourism
- TFG (***)
- Public tender project management (6 ECTS. ***)
- Corporate Communication (6 ECTS. ***)
- Professional skills (6 ECTS)
- Cost accounting (6 ECTS)
- Protocol in the company (6 ECTS)
- Internships in companies (up to 24 ECTS)
ACADEMIC INFORMATION
Our methodology is based on a more practical, more collaborative and closer approach to your needs.
A training that revolves around HOW IT IS DONE, where learning is understanding the order in which things happen.
At IMEP we work to ensure you have an experience in the world of Event Organization, Protocol and Institutional Relations.
*Note: The language used in the training process will be Spanish.
Students must complete a total of 24 ECTS credits corresponding to the Optional subject during the different courses of the Degree.
You can choose between the following combinations to complete the 24 ECTS credits of the subject:
Option 1: Take 4 optional subjects from a total of 8 subjects offered (24 ECTS).
Option 2: Make a combination of a percentage of internship hours and a percentage in optional subjects.
Option 3: Exclusively in internship hours (600 h).
CON01 Understand the economic, legal and social foundations that support tourism activity.
CON02 Identify the management models of tourism companies and their relationship with the economic, social, cultural and environmental environment.
CON03 Know the marketing, communication and technologies applied to the tourism sector.
CON04 Explain the principles of accounting and finance applied to tourism companies.
CON05 Recognize the main national and international regulatory frameworks that regulate tourism activities.
CON06 Describe the typologies, trends and repercussions of tourism in different territorial and social contexts.
CON07 Master the English language, with the ability to apply it in professional and academic contexts linked to tourism.
CAP01
CON01 Understand the economic, legal and social foundations that support tourism activity.
CON02 Identify the management models of tourism companies and their relationship with the economic, social, cultural and environmental environment.
CON03 Know the marketing, communication and technologies applied to the tourism sector.
CON04 Explain the principles of accounting and finance applied to tourism companies.
CON05 Recognize the main national and international regulatory frameworks that regulate tourism activities.
CON06 Describe the typologies, trends and repercussions of tourism in different territorial and social contexts.
CON07 Master the English language, with the ability to apply it in professional and academic contexts linked to tourism.
CAP01 Analyze economic, financial and market data to support business decision-making in tourism.
CAP02 Evaluate the technical, economic and legal viability of tourism projects and companies.
CAP03 Design strategic and operational plans in the field of management of tourism companies.
CAP04 Integrate sustainability, accessibility, and equality criteria in tourism management.
CAP05 Apply innovation, quality, and social responsibility tools in the tourism company.
CAP06 Manage work teams and human resources in tourism organizations.
CAP07 Formulate communication and marketing proposals adapted to the digital and global environment.
CAP08 Respect human rights and fundamental rights; democratic values – freedom of thought and teaching, tolerance, and recognition and respect for diversity, equity for all citizens, the elimination of all discriminatory content or practice, the culture of peace and participation, among others.
CAP09 Respect gender equality for the effective equality of women and men, and the principle of equal treatment and non-discrimination based on birth, national or ethnic origin, religion, belief or opinion, age, disability, sexual orientation, gender identity or expression, sexual characteristics, illness, socioeconomic status, or any other personal or social condition or circumstance.
CAP10 Respect the principles of universal accessibility and design for all people.
CAP11 Raise awareness about sustainability and climate change.
HAB01 Solve practical tourism management problems through case studies, projects, and simulations.
HAB02 Write reports, business plans, and tourism consulting projects.
HAB03 Present in public and defend arguments clearly in Spanish and English.
HAB04 Use computer applications, data analysis tools, and digital platforms for tourism management.
HAB05 Carry out professional internships in companies and institutions in the tourism sector, applying the knowledge acquired.
HAB06 Develop and present a Final Degree Project that integrates the acquired learning and demonstrates the capacity for critical and proactive analysis. Analyze economic, financial, and market data to support business decision-making in tourism.
CAP02 Evaluate the technical, economic and legal viability of tourism projects and companies.
CAP03 Design strategic and operational plans in the field of management of tourism companies.
CAP04 Integrate sustainability, accessibility, and equality criteria in tourism management.
CAP05 Apply innovation, quality, and social responsibility tools in the tourism company.
CAP06 Manage work teams and human resources in tourism organizations.
CAP07 Formulate communication and marketing proposals adapted to the digital and global environment.
CAP08 Respect human rights and fundamental rights; democratic values – freedom of thought and teaching, tolerance, and recognition and respect for diversity, equity for all citizens, the elimination of all discriminatory content or practice, the culture of peace and participation, among others.
CAP09 Respect gender equality for the effective equality of women and men, and the principle of equal treatment and non-discrimination based on birth, national or ethnic origin, religion, belief or opinion, age, disability, sexual orientation, gender identity or expression, sexual characteristics, illness, socioeconomic status, or any other personal or social condition or circumstance.
CAP10 Respect the principles of universal accessibility and design for all people.
CAP11 Raise awareness about sustainability and climate change.
HAB01 Solve practical tourism management problems through case studies, projects, and simulations.
HAB02 Write reports, business plans, and tourism consulting projects.
HAB03 Present in public and defend arguments clearly in Spanish and English.
HAB04 Use computer applications, data analysis tools, and digital platforms for tourism management.
HAB05 Carry out professional internships in companies and institutions in the tourism sector, applying the knowledge acquired.
HAB06 Develop and present a Final Degree Project that integrates the acquired learning and demonstrates the capacity for critical and proactive analysis.
The classes of the on-site modality are taught:
From Monday to Friday
Classes will be taught at the IMEP headquarters in Alicante (C/ Arzobispo Loaces, 3)
The classrooms in which classes are taught are:
1stGRD: Third floor Classroom 2 – Monday to Friday from 10:00 a.m. to 1:50 p.m.
2ndGRD: Third Floor Classroom 1 – Monday to Thursday 10:00 a.m. to 1:50 p.m. (one of the classes will be held in the afternoon from 4:00 p.m. to 8:00 p.m.)
3rdGRD: Fifth floor Classroom 6 – Monday to Thursday 4:00 p.m. to 8:00 p.m. (one of the classes will be held in the morning from 10:00 a.m. to 2:00 p.m.)
4thGRD: Third floor Classroom 2 – Monday to Thursday 4:00 p.m. to 8:00 p.m. (one of the classes will be held in the morning from 10:00 a.m. to 2:00 p.m.)
*Note: IMEP reserves the right to modify the place and time of classes for justified reasons.
Access Requirements
- Baccalaureate + University Entrance Exams
- International baccalaureate
- COU + Selectividad
- Higher Level Vocational Training Courses
- Access Test for People Over 25 and 45 years old
Royal Decree 822/2021, of September 28, which establishes the organization of university education and the procedure for ensuring its quality.
Places Offered
- This degree offers a total of 40 places
NOTE:*The issuance of this title entails the payment of administrative fees, to be paid at the time of requesting the title.
1. Academic credits of the dual mention
54 ECTS credits, divided into different subjects in the 3rd and 4th year of the degree, which involve training stays in the collaborating entity.
2. Periods of completion of the Dual Mention
With the Degree in Management of Companies and Tourist Activities, there is the possibility that students take certain subjects of the Study Plan to obtain the Dual mention. To do this, students who take this mention will carry out training stays in the collaborating entity. The dual mention will be carried out in three stays spread over the second semester of the 2nd, 3rd and 4th years:
- Stay 1 – 3rd year, 1st semester: corresponding to the 12 credits of the subject Dual Stay in the Company I.
- Stay 2 – 3rd year, 2nd semester: corresponding to the 18 credits of the subject Dual Stay in the Company II.
- Stay 3 – 4th year, 2nd semester: corresponding to the 18 credits of the subject Dual Stay in the Company III and 6 credits of the Final Degree Project.
3. Student hours in the collaborating entity
The hours that the student must complete in the collaborating entity are as follows:
- Stay 1 – 3rd year, 1st semester: a total of 300 hours corresponding to Dual Stay in the Company I.
- Stay 2 – 3rd year, 2nd semester: a total of 450 hours corresponding to Dual Stay in the Company II.
- Stay 3 – 4th year, 2nd semester: a total of 525 hours, of which 450 hours correspond to Dual Stay in the Company III and 75 hours to the Final Degree Project.
4. Type of contract, maximum working hours and minimum remuneration of the student
The type of contract to be carried out by the collaborating entity for each student it hosts will be Alternating Training, regulated in art.11.2 of the Workers’ Statute (ET), according to the new wording of Royal Decree-Law 32/2021, of December 28.
The maximum working day of the student in the collaborating entity (art.11.2. of the ET) will be 65% of the maximum working day provided for in the collective agreement or the maximum legal working day in its absence (26 hours per week compared to a maximum working day of 40 hours) during the stays of 2nd and 3rd year; and 85% of the maximum working day provided for in the collective agreement, or the maximum legal working day in its absence (34 hours per week compared to a maximum working day of 40 hours) during the stay of 4th year.
The minimum remuneration that the student must receive (art.11.2. of the ET) will be 60% of the salary set in the collective agreement or, failing that, the minimum interprofessional salary, in proportion to the weekly working day contracted during the stays of the 2nd and 3rd year courses, and 75% during the 4th year stay.
5. Activities to be carried out by the student in the collaborating entity
The activities that the student will have to carry out in the collaborating entity are the following, depending on the subject they are studying:
Dual Stay in the Company I:
It is composed of 12 credits, equivalent to the subjects of Assistance, guidance and tourist information services (6 ects) and Hotels and tourist accommodation (6 ects). By studying this subject in a dual way, students will start from the base acquiring key skills in tourist care, working in assistance and tourist information equipment such as tourist offices, visitor reception centers, information points in tourist or cultural equipment, developing guided tours and working in the reception of hotels or other types of tourist accommodation.
Dual Stay in the Company II:
It is composed of 18 credits, equivalent to the subjects of Management and organization of Events (6 ects); Management of cultural resources and infrastructures (6 ects); and Digital marketing in tourism (6 ects). With this subject, students will focus on the tactical areas of the company that are not the basis of direct attention to tourists but are part of the daily management of tourism companies.
Dual Stay in the Company III:
It is composed of 18 credits, equivalent to the subjects of Management of public tender projects (6 ects); corporate communication (6 ects) and company accounting (6 ects). In this third period, the student will focus on learning to develop and analyze public tenders in the field of tourism, use corporate communication tools and understand financial accounting tasks.
Final Degree Project:
The entity will propose a work topic, the academic tutor will evaluate and, if applicable, accept the proposal. The entity will ensure that the student has the necessary documentation and data to prepare the work. Of the 150 hours that correspond to the preparation of the work, 75 can be developed within the company, to request the necessary information. A person designated by the company will be part of the work tribunal.
FREE ENGLISH B2 OR C1
* At IMEP you can obtain the official B2 or C1 English certificate for FREE.
* With native teachers
* We pay the exam fees to obtain your official certificate.
THE MODALITY YOU NEED
- In Alicante and Torrevieja. The second best city in the world to live according to Forbes Magazine.
- In Alicante and Torrevieja. The second best city in the world to live according to Forbes Magazine.
- With small groups (max. 30 people).
- Virtual Campus 24/7.
- Streaming classes. Recordings available to students.
- Continuous assessment based on projects.
- Personalized tutoring and constant support.
- Video summary class.
- Accommodation to come and take the exams
NUESTRA
RECOMENDACIÓN

Siempre que puedas, elige la modalidad presencial. Nuestra profesión tiene piel. Requiere trabajar en equipo. Aprender sintiendo. Será toda una experiencia para ti.
Pero si no es posible, la modalidad virtual de IMEP es una excelente alternativa, no se limita a “ver clases”: reproduce la dinámica real de una empresa turística, con casos prácticos, simulaciones y contacto con el sector.
ACCOMMODATION WITHOUT WORRIES
In our school we want you to focus on what is truly important: your training and your personal experience. That’s why we have created a comprehensive accommodation and wellness service, designed to offer you comfort, security and tranquility throughout your stay.
A single fee. Everything you need.
With a single rate you can enjoy:
Guaranteed accommodation in modern, comfortable spaces adapted to your academic life.
Optional half board, so you have your meals organized without complications.
Services that make your life easier
We take care of what consumes your time and energy, so you can dedicate yourself to studying, living and enjoying your university stage without worries.
In our school we want you to focus on what is truly important: your training and your personal experience. That’s why we have created a comprehensive accommodation and wellness service, designed to offer you comfort, security and tranquility throughout your stay.
A single fee. Everything you need.
With a single rate you can enjoy:
Guaranteed accommodation in modern, comfortable spaces adapted to your academic life.
Optional half board, so you have your meals organized without complications.
Services that make your life easier
We take care of what consumes your time and energy, so you can dedicate yourself to studying, living and enjoying your university stage without worries.
We are the UMH University
- The guarantee of an Official University Education (UMH).
- IMEP is a private center attached to a prestigious public University: The Miguel Hernández University. The courses are verified by ANECA, which guarantees official validity throughout the European Higher Education Area (EHEA).
- The quality of a private higher education center.
- Professors who are active professionals (many of them with Doctorates).
- We provide our students with the most cutting-edge technology.
IMEP is part of the ESATUR GROUP
- Composed of different companies and leading brands in the tourism and cultural sector.
- Committed to quality training.
WITH THE ESATUR GROUP GUARANTEE
IMEP is part of the ESATUR GROUP, so our students are the quarry of one of the most important business holdings in Spain in terms of Events.






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NATIONAL LEADERSHIP
NATIONAL LEADERSHIP
* In the events sector.
* In the tourism sector.
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INTERNATIONAL REACH
REACH
With tenders won for the Parliament and the European Commission of Spain and Portugal.

LEADING BRANDS
LEADING
BRANDS
Composed of different leading companies and brands in the tourism and cultural sector.

SPECIALISTS
SPECIALISTS
Specialized in the organization of events.

QUALITY EDUCATION
EDUCATION
Committed to quality education.
WE TAKE YOU TO THE REAL WORLD
WE TAKE YOU TO THE REAL WORLD
Immerse yourself fully in the business world from day one.

PROFESSIONAL PROFESSORS
Many of our professors are active professionals in the events and protocol sector. They work at ESATUR or have their own companies.

YOU WILL LEARN FROM AUTHENTIC SPECIALISTS
They are connected to the business reality, to the day-to-day of the sector. Are there better teachers to teach you a profession?
YOU WILL GET CONTACTS
In this industry, you need some phone numbers. We know the entire sector. We are part of the industry. And you are going to be with us for internships. From day one.

THEY WILL RECOMMEND YOU
Our professors know everything. Which companies are looking for people like you, which specialty suits you best. Where you fit best. Work hard and they will be by your side.
SCHOLARSHIPS FOR UNIVERSITY EDUCATION
We advise you during the process

SCHOLARSHIPS FROM THE MINISTRY OF EDUCATION
Up to 50% if you meet the requirements.

FINANCING
Financing in 12 months without interest.

ACCUMULATIVE DISCOUNTS OF 5%
For single payment.
For large family.
For disability greater than 33%.

PAID WORK
*Being integrated into ESATUR, throughout the year job positions are usually offered where our students have priority.
FREQUENTLY ASKED QUESTIONS
Is IMEP's online training of the same quality as face-to-face training?
Yes! You can connect live to all our classes and participate as one more. Our classrooms are equipped with cameras and microphones so that our online students have a totally immersive experience in the classroom. You will also have video summaries of the classes.
Why can I get a job very soon by taking the Imep Degrees?
For three reasons:
1. It is a growing sector.
2. It is a sector that cannot find trained personnel. And when it finds it, it immediately incorporates it into our industry.
3. Because the sector knows very well the curriculum that is so close to the real world that IMEP has. Companies know that our students are fully prepared to go out there and work from minute 1.
How is it possible for you to get me a job while I study?
Because IMEP belongs to the ESATUR business holding, and due to the nature of our work, we usually need people to work, either for us or for our clients.
How much does it cost to live in Alicante?
What varies the budget the most is housing. If you want to be in a shared apartment it will be cheaper than if you prefer a student residence.
In any case, Alicante is a much cheaper city than Madrid. Our students usually tell us that, if you manage well, you can live perfectly with a budget of €1000 per month.