Official Master's Degree in Event Organization, Protocol and Institutional Relations

General Competencies

Develop the capacity for organization, planning and decision-making.
Train students in the development of professional management skills.
Acquire knowledge related to leadership and negotiation that helps manage multidisciplinary work teams.
Acquisition of theoretical-practical knowledge that improves the development of any type of event.
Analytical and critical capacity to define protocol actions and situations that do not favor good interrelation between different institutions.
Ability to innovate in the development of new lines, events and products.
Knowledge of modern audiovisual tools related to event production.
Capacity for oral and written communication of acquired knowledge
Ability to collect, transcribe, analyze and evaluate data and information and generate new knowledge.
Adequate knowledge of administrations, companies, institutions, public bodies and organizations in general, regulations and procedures necessary for the realization of events and other activities related to Protocol and Institutional Relations.

Specific Competencies

Ability to identify and know the problems of the integral management of events and apply and develop solutions and original ideas to solve them.
Show a reasonable critical sense and intellectual curiosity about the new strategies that have arisen for the establishment of good understanding between organizations.
Ability to improve professional skills and resources aimed at the development and innovation of corporations.
Ability to know the current state of research in the field of event organization, protocol and institutional relations.
Ability to organize the flow of generation, evaluation and selection of ideas and apply them in an innovative way to the integral management of events.
Ability to identify the different leadership styles and discover new work habits that are useful to start a process of development of a high-performance work team.
Ability to adapt the knowledge acquired in protocol matters to the definition of new problems and the analysis of their effects on mediation between states.
Ability to plan and develop, step by step, an investigation on the organization of events, protocol or institutional relations, mastering the techniques to write expository, interpretive, demonstrative and executive reports.
Design, develop and evaluate in an advanced way the organization of an event, taking into account the advances established in terms of protocol and organizational relations.
Ability to recognize the influence and importance of protocol, as a tool for the good development of understanding between states and successfully implement actions that induce it.
Ability to recognize and highlight the link between innovation and creativity and its influence on the development of events.
Be able to know and apply the most appropriate protocol tools to the objectives of an organization creating, implementing and evaluating with it the decision making from a strategic vision.
Student’s ability to know the tools of personal branding to acquire a personal positioning towards the achievement of any objective.
Know and adjust to the deontological obligations of the Protocol and Events professional.
Know how to apply the evaluation models in the organization of events and select the appropriate data collection instruments in each case.
Ability to develop communication strategies that favor institutional relations and the organization of events.
Show interest in continuous learning, updating knowledge and continued professional training in research and in the profession.
Be able to know the companies and the specific protocol in this field, seeking the application of protocol techniques, looking for the necessary innovations and their relationship with official institutional acts.