Image Consultant Course
Expert Title in Personal and Professional Image 2026-27
40 PLACES
BECOME AN IMAGE CONSULTANT
- Work as a Personal Shopper, Stylist, or Corporate Image Consultant.
- A course that trains you to help individuals and companies enhance their 360º image, based on two branches: fashion and marketing.
ENHANCE THE PERSONAL IMAGE OF BUSINESS OWNERS, INFLUENCERS, AND CELEBRITIES
FASHION
Create stylings, make-up looks, facial routines, hair care…
BEAUTY
Specialize to become a leading stylist or personal shopper.
CONNECT IT WITH THE CORPORATE IMAGE OF THEIR PROFESSIONAL PROJECTS
PERSONAL BRANDING
SOCIAL MEDIA
Help them develop their personal brand on social media.
MARKETING
STRATEGIC COMMUNICATION
Focus their communication with marketing plans.
GENERAL INFORMATION OF THE EXPERT IN IMAGE
KEY POINTS
- Type of title: IMEP Proprietary Title (Expert)
- Modality: On-site or Online
- City: Alicante
- Start: October 2026
- Duration: 1 course. 200 hours. Until June 2027
- Limited places: 40
-
Admission Criteria:No minimum academic requirements
FEES
Monthly payment for 12 months
- In person: €159/month
- Online: €125/month
-
Financing:- Possibility of financing it without interest for up to 12 months.- Possibility of Bonus by Fundae.
WHO IS THIS IMAGE CONSULTANT COURSE FOR
With interests in marketing and communication.
Become an image consultant and work for individuals and companies in relation to their styling, footwear, the colors that suit them best, hair care, skincare routines…
If they are senior managers, help them ensure that their style combines the image that their company communicates (or vice versa).
You will not only be a personal image consultant, but you will also be able to help companies enhance their corporate image (the colors of their logo, the website, their image on social media).
From any sector, who want to work on their personal image (their styling, their makeup, their hair care) and connect it with their corporate image.
Improve your styling to have an optimized presence in your work meetings or meetings with authorities.
The first impression counts: don’t be that entrepreneur who goes to a meeting in espadrilles or who doesn’t know how to combine colors.
Obtain fundamental knowledge in marketing, to develop your own strategy or to better understand your communication
team.
Marketing specialists.
You have realized that advising your company is not just about corporate image: also about the styling of the company members
of the company.
Take a step further in your career and provide solutions related to fashion, makeup, hairdressing, etc.
The personal image of everyone, employees and managers, also builds the corporate image of the company.
Everything communicates.
WHO IS LEADING THIS TITLE
- Expert in Personal and Professional Image Consulting.
- Personal Shopper at El Corte Inglés in Alicante since 2012.
- Fashion and luxury communication consultant, personal brand and digital image.
- Expert in Personal Branding.
- Degree in Advertising and Public Relations from the University of Alicante.
- Master in Marketing and Commercial Management at Fundesem Business School.
- Expert in international trade from the University of Alicante.
- Expert in fashion and luxury communication at Elle Education.
WORKSHOPS PROGRAM
The Expert in Image program includes:
- Intensive workshops and master classes with industry professionals.
- Attendance at fashion events.
- Fashion shows.
- Visits to fashion designers' ateliers.
- Visits to various companies in Alicante and the surrounding province.
FREE ENGLISH CLASSES
- This Expert includes free English classes.
- With native teachers.Learn to communicate fluently in English.
MASTER CLASS
You will attend master classes with experts of all kinds:
- Makeup artists and hair stylists
- Coolhunters.
- Photographers.
- Footwear, fashion, and accessory designers
- Personal branding
- Online and offline marketing and corporate communication
- Expert in artificial intelligence applied to the image sector.
- Experts and coaches in personal and professional image. Stylists.
- Fashion magazine directors.
DID YOU KNOW THAT...
Celebrities already knew it, but more and more entrepreneurs, influencers or managers of large companies are aware that a good corporate image (the website, the networks, or their logos) has to be in line with a personal image (their styling, their skin and hair care, etc.).
You can be the best in your field (engineer, economist, publicist…), but your personal image opens or closes doors for you.
That is why society is increasingly aware that personal image directly affects professional achievements.
PROFESSIONAL CAREERS
OTHER JOB OPPORTUNITIES
- Stylist for companies.
- Brand management consultant.
- Personal brand coach.
- Companies in the fashion sector, in the design, production, communication, marketing, social media departments.
- Stylist in image departments: television, advertising, press, shows.
- Personal Shopper.
- Protocol offices.
- Image offices.
- Communication directors.
- Public Relations.
- Internal and external Communication Department.
- Image consultant for companies or public figures.
- Expert in Personal Branding.
WHAT ARE IMEP'S EXPERT TITLES?
- Experts are IMEP's own titles that collect in a single academic course all the knowledge sufficient to exercise our profession with guarantees.
- In the case of this Title you will be able to advise individuals and companies to enhance their 360º image, focusing both on their styling and their corporate communication.
IMEP: A [VERY] FAMILIAR CENTER
Although IMEP is a center attached to the Miguel Hernández University, we have our own facilities in the center of Alicante.
Here, the Degree students, the Master’s and our Expert degrees coexist.
It is an environment where we all know each other.
Where there is a very close relationship with our students, which will allow you to resolve any doubt or problem you have in a more personal way.
GERMÁN
Relationship with
Students and Families
Role
As the mentor of many degree classes, he is one of the most beloved people among our students.
Always ensuring everyone is comfortable, he is the IMEP professional who most cares for student well-being.
MARÍA
Admissions Director
Role
She is the person who will assist you when you request information and process your enrollment.
Director of one of our Experts and with 15 years at Esatur, María will guide you on all the questions you may have about IMEP.
MIRIAM
Social Media Coordinator
Role
You will see her and her team managing IMEP's social media accounts.
She will want to take photos and videos of you…
You know: today without networks, we are like a great book hidden in a dark storage room.
TEACHERS
The heart of IMEP. The engine, our hallmark.
Most of them are active professionals
WE TAKE YOU TO THE REAL WORLD
Immerse yourself fully in the business world from day one
PROFESSIONAL TEACHERS
PROFESSIONAL TEACHERS
Many of our teachers are active professionals in the events and protocol sector. They work at ESATUR or have their own companies.
YOU WILL LEARN FROM AUTHENTIC SPECIALISTS
YOU WILL LEARN FROM AUTHENTIC SPECIALISTS
They are connected to the business reality, to the day-to-day of the sector. Are there better teachers to teach you a profession?
YOU WILL GET CONTACTS
YOU WILL GET CONTACTS
In this industry, you need some phone numbers. We know the entire sector. We are part of the industry. And you are going to be with us for internships. From day one.
THEY WILL RECOMMEND YOU
THEY WILL RECOMMEND YOU
Our teachers know everything.Which companies are looking for people like you, which specialty suits you best.Where you fit best. Work hard and they will be by your side.
THE MODALITY YOU NEED
ON-SITE
- In Alicante. The second best city in the world to live according to Forbes Magazine.
- With views of the Sea and Santa Bárbara Castle.
- Class Monday and Wednesday from 4:30 p.m. to 7:30 p.m.
ONLINE
- Virtual Campus 24/7.
- Streaming classes.
- Recordings available to students.
OUR RECOMMENDATION
Whenever you can, choose the on-site modality. Our profession has skin. It requires working as a team. Learning by feeling. It will be quite an experience for you.
ARE YOU NOT FROM ALICANTE?
55% OF OUR STUDENTS ARE NOT EITHER
IMEP’s headquarters are in Alicante.
However, more than half of our students come from Galicia, Castilla y León, Madrid, Catalonia, the Basque Country, Andalusia…
So don’t worry.
IMEP is a small, family-like center, always willing to help our students in any way. Especially those of you who come from outside the area.
We will help you integrate into the 2nd best city in the world to live in, according to Forbes magazine.
WE WILL BE BY YOUR SIDE
- In the remote enrollment process.
- In the scholarship application.
- We assist you in the accommodation search process.
- We will let you know if our students free up rooms in their apartments so you can share a house with them.
- You will learn about our agreements with university residences.
- We will get you a job if you need one*.
- Being integrated into ESATUR, job positions are usually offered throughout the year where our students have priority.
CURRICULUM
PERSONAL AND PROFESSIONAL IMAGE
SUBJECT: FUNDAMENTALS OF PERSONAL IMAGE. CHARACTERISTICS AND ELEMENTS THAT FORM IT 
Lecturer: Maru Ortega
SUBJECT: COMPREHENSIVE IMAGE CONSULTINGLecturer: Maru Ortega | Shery Villa | Natalia Fuentes | Laura Gómez | María Pintor
SUBJECT: IMAGE CONSULTING IN SMES AND LARGE COMPANIESLecturer: Raquel Robles
SUBJECT: ELEMENTS OF PROFESSIONAL IMAGELecturer: Maru Ortega
SUBJECT: PSYCHOLOGY APPLIED TO PERSONAL IMAGELecturer: Maru Ortega
SUBJECT: FINAL ASSIGNMENT MODULE 1Lecturer: Maru Ortega
MASTER CLASS: SKIN CARELecturer: Lupita Aguayo
MASTER CLASS: HOW TO APPLY MAKEUPLecturer: Cristina Soto
MASTER CLASS: IMAGE COACHINGLecturer: Rosybel López
WORKSHOP: THE IMPORTANCE OF NUTRITIONLecturer: Fernando Díaz-Pinés
CORPORATE IMAGE
SUBJECT: HOW TO CREATE A CORPORATE BRAND. SOSTAC METHODOLOGY Lecturer: Isaac Vidal
SUBJECT: INTRODUCTION TO THE CONCEPT OF CORPORATE IMAGELecturer: Isaac Vidal
SUBJECT: STRATEGIC MARKETING PLAN FOR CORPORATE BRANDING: MARKETING MIXLecturer: Isaac Vidal
SUBJECT: ATTRACTION MARKETING: INBOUND MARKETING. CONSUMER PSYCHOLOGY Lecturer: Manuela Laguna
SUBJECT: THE BRAND AND ITS COMMUNICATIONLecturer: Rosa Ruiz
SUBJECT: ONLINE MARKETINGLecturer: Noelia Jaime
SUBJECT: OEPM TECHNOLOGICAL INFORMATION SERVICESLecturer: Daniela Morales
SUBJECT: APPLIED ARTIFICIAL INTELLIGENCELecturer: Noelia Jaime
SUBJECT: FINAL ASSIGNMENT MODULE 3Lecturer: Maru Ortega
MASTER CLASS: EXPERIENCE DAY. VISIT TO LIOH PRODUCTS Lecturer: Maru Ortega
STYLING IN PERSONAL AND PROFESSIONAL IMAGE
SUBJECT: STYLING AND ITS HISTORYLecturer: Maru Ortega
SUBJECT: ORNAMENTATIONLecturer: Ana Belén Ferriz
SUBJECT: STYLING APPLIED TO PROFESSIONAL IMAGELecturer: Maru Ortega | Shery Villa
SUBJECT: ELEMENTS OF STYLINGLecturer: Verónica Gutgar
SUBJECT: THE CAPSULE WARDROBE. CLOSET ORGANIZATION Lecturer: Leticia Pérez
SUBJECT: DRESS CODELecturer: Maru Ortega
SUBJECT: CLOTHING STYLESLecturer: Maru Ortega
SUBJECT: CONSCIOUS BODY IMAGE: STYLE, PRESENCE, AND AUTHENTIC POSTURELecturer: Yunia Espinosa
SUBJECT: THE IMPORTANCE OF FOOTWEAR IN STYLINGLecturer: Sara Navarro
SUBJECT: THE IMPORTANCE OF ACCESSORIES IN DRESSINGLecturer: Maru Ortega
SUBJECT: FINAL ASSIGNMENT MODULE 2Lecturer: Maru Ortega
MASTER CLASS: STYLINGLecturer: Antonio Bordera
MASTER CLASS: TRENDSLecturer: Timoteo Cano
WORKSHOP:
VISIT TO THE ATELIER OF DESIGNER VERÓNICA GUTGAR.
VISIT TO THE FOOTWEAR INCUBATORLecturer: Maru Ortega
PERSONAL BRANDING. PERSONAL BRANDING
SUBJECT: INTRODUCTION TO PERSONAL BRANDINGLecturer: Mari Carmen Ibañez
SUBJECT: PERSONAL BRANDING: PERSONAL MARKETING PLANLecturer: Paula González
SUBJECT: VERBAL COMMUNICATIONLecturer: Cristina Ortega
SUBJECT: NON-VERBAL COMMUNICATIONLecturer: Cristina Ortega
SUBJECT: PARAVERBAL COMMUNICATIONLecturer: Cristina Ortega
SUBJECT: PERSONAL PRODUCTIVITYLecturer: Ana Vallés
SUBJECT: HOW TO CREATE YOUR OWN PERSONAL BRANDLecturer: Marina Cerdá
SUBJECT: PERSONAL BRANDING APPLIED TO THE DIGITAL WORLDLecturer: Esther García | Maru Ortega | David Gil
SUBJECT: TRADEMARK LAWLecturer: Carmina Boronat
SUBJECT: LEADERSHIP SKILLS AND HOW TO NETWORK?Lecturer: Maru Ortega
SUBJECT: FINAL ASSIGNMENT MODULE 4Lecturer: Maru Ortega
WORKSHOP: MODULE 4Lecturer: Sandra Torrighelli
WORKSHOP: LOCAL DEVELOPMENT AGENCY SESSIONSLecturer: Maru Ortega
ACADEMIC INFORMATION
Admission requirements
No minimum academic requirements
The on-site modality of the Expert in Personal and Professional Image consists of four modules taught from September to June (two days a week). In the June or September call, the student must submit the final expert work.
The face-to-face modality will take place at our headquarters in Alicante (Arzobispo Loaces, 3).
Alicante (Mondays and Wednesdays from 4:00 PM to 7:00 PM)
*Note: IMEP reserves the right to modify the place and time of classes for justified reasons. Both in-person and online modalities are subject to a minimum of 10 students enrolled in each and at each location.
How do we do it?
IMEP’s methodology is based on a more practical, more collaborative and closer approach to the needs of the student.
Our e-learning platform facilitates interaction between tutors and students, creating a distance learning experience where the student is accompanied at all times.
This own degree can be taken in the format that best suits the student: face-to-face or online.
NOTE: Both the on-site and online modalities are subject to a minimum of 10 students enrolled in each of them.
Pre-registration (place reservation).
To formalize the reservation of a place in the Expert in Personal and Professional Image, the student must send the following pre-registration form completed to the email address admisiones@protocoloimep.com, attaching the following documentation:
Scanned copy of the valid ID or passport.
Proof of payment of the amount corresponding to the pre-registration.
*The place reservation fee will only be refunded if the student is not admitted to the expert course by the course director.
Enrollment
Once the Registration period (July 1) has opened, the student must fill out this registration form and send it to admisiones@protocoloimep.com.
